“It’s important to get a ‘feeling’ when you use a writing tool, and that’s without a doubt Digital Writer’s main strength: You feel comfortable with it right away. You just need 20 minutes of training in how to use it and then you’re good to go.” David Karlsson, head of development, Stampen Local Media


In the past decade, traditional newspapers have increasingly been replaced by smartphones and tablets, with social media equipping us with almost endless possibilities to share and consume news. The “experience” of consuming news has therefore become the main selling point. For journalists, however, this means they need to adopt a whole new mindset and approach when creating their material.

“Reporters working in today’s climate shouldn’t have to spend their time thinking about the type of channel that their material will eventually will be relayed through, but rather focus on their primary task which is to create content so that the content, in itself, gets better. That’s what is going to help us, as a media company, to survive in the future,” David Karlsson, head of development at Stampen Local Media explains.

In the GP newsroom, as well as in Stampen’s other newsrooms, journalists had to work with two editorial systems: One to create the web version of the paper, and another to create the printed version. The journalists mainly felt motivated to produce material for the printed version and therefore cared less what their material would look like online.

Infomaker Bild Stefan Berg


In an overhaul of the newsroom, GP decided that the main thing to change was the writing tool, and therefore opted for Infomaker’s Digital Writer in a bid to make the paper’s news production both easier and smoother. The choice was also based on the fact that GP wanted just one digital platform, in which journalists could create all of their material at once and which would make it easy for them to enrich their online content with experience-enhancing multimedia.

“We wanted to make it as easy as possible for them to create content, regardless of whether the journalist would be out reporting on a football game or writing up a film review here in the newsroom. We didn’t want them to have to think about stuff like word count and layout etc. By eliminating those factors, we’re actually getting more content out of each and every reporter and the content in itself is of better quality,” David Karlsson, who was one of the key people in the implementation of Digital Writer at GP, says.

Infomaker Bild Stefan Berg


David Karlsson says that Digital Writer has had a very positive effect on the newsroom and the way it works. It has also made everyone’s job easier – from reporters and editors to sub editors and even tech staff.

“Everyone is using the same tool now and the reporters can log on and write in it regardless of what device they are using when they’re out in the field. They can easily add a Spotify playlist, a picture slide show or a YouTube video in their products, and all of this contributes to a richer, higher quality experience for the person consuming our news,” he says, adding:

“We absolutely love it. I’ve worked here for 20 years and have been around for several system changes in the newsroom, but this is the first time that absolutely everyone is expressing 100% joy over it. For the users, it’s the simplicity and efficiency in using it that score the main points, and for us on the technical side of things, it’s the fact that it’s so easy to train people in using Digital Writer, and it’s easy to add new functionalities to it.”

David Karlsson says that the system change has helped Stampen – whose other newsrooms are due to make the same Digital Writer transition in the near future – prepare massively for future media challenges.

“Thanks to this transition, everyone has actually adopted a ‘content first’ type of mindset. This will help us deliver higher quality content to our readers.

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About Stampen

The Stampen Group is one of Swedens leading Media houses. With 14 newspapers on the West coast of Sweden they daily supply more than one million people with qualitative journalism, engaging news, opinion journalism, important debates and analyzes of what happens in the region but also on a national and international level. The promise to all of those who takes care of their content, no matter if it's on paper, digital or live on a stage - is to work as close to their every day life with journalism that is important to them and their community.

About Infomaker

Infomaker develops world-class publishing tools, empowering the media houses of the future. Thousands of professionals and millions of people interact with Infomaker solutions every day in different ways, ranging from content creation to presentation on the web, in native apps and in print. We ensure that news coverage are planned and created. Articles, images and other content is available and presented when, where and how consumers want. We are committed to constantly innovating and improving our services to meet the needs of media houses with a focus on the European market. Today and tomorrow.